It’s a term that has stuck with me for a long time. I have always been inspired by the small details, the things that feel (or make you feel) different, new, weird, other — and this is much like the approach I take to design.
There is this intangible attraction that pulls me towards a certain concept, detail, visual, type, colour or shape. Listening to this instinct and letting creativity take the lead is part of my approach to design and how I start my creative process.
