Why The Strange Attraction?

There is something about the small details, the unusual, the unexpected, the quietly powerful, that make you pause, hold your attention, and shift your perspective. These are the moments that leave a feeling behind.

Design begins here. Not in trends or templates, but in instinct. A pull towards something that doesn’t explain itself straight away, but asks to be followed.

What starts as a spark is then shaped through experience, curiosity, and care to bring that first moment into focus — to let strange attraction spread its wings.