WorkBalance
Print, Digital
Branding, Visual Identity, Creative Direction
WorkBalance are experts in the wellness industry with years of experience teaching for London’s finest boutique studios, wellbeing events, and their ever-growing online community.
They approached me to help them develop a visual identity that is in line with their vision – to create unique wellness experiences that support our modern ways of working and living, by introducing holistic solutions to de-stress, reboot, and combat burnout. The identity is built on their three guiding principles, people, health and movement.
MakeWell
Print, Digital
Branding, Visual Identity, Creative Direction
MakeWell pioneer high quality nutritional supplement products, underpinned with scientific research to support individual health. They focus on sharing their knowledge and expertise to develop awareness and understanding.
MakeWell were looking for a rebrand that truly reflected their company values and future goals. They had been through a couple of rebranding attempts before they approached me in need of a new and more focused direction. We decided to keep certain assets of the first rebrand and built upon those to create a unique brand for MakeWelll.
d’Art
Print, Digital
Branding, Visual Identity, Creative Direction
Based in Londn and Paris, d’Art is a multi-disciplinary creative agency, founded in 2020. Their ambition is to be the first truly custom-made agency, tailored around each brand’s specific needs to better captivate their audience.
d’Art was in need of a visual identity in order to advance their business and acquire new clients. They wanted to be viewed as elegant, dynamic and creative but also capable of understanding the more traditional and institutional brands and companies they were already working with – the brand needed to appeal to both.
Truffle
Print, Digital
Branding, Visual Identity
I was approached by social media agency Truffle to create and design a consistent identity with limitless expressions to represent their individuality and easily adapt to the fast-paced industry they work in.
The project included delivering a fully developed brand including assets for social media — specifically for instagram (feed, takeover, stories), business cards, presentation templates, web design and stickers.
London Design Fair
Print, Digital
Branding, Visual Identity
Launched in 2007, the London Design Fair is the go-to trade show during the London Design Festival. I was in charge of the full rebrand which was applied across every element of the business from the fair’s visual identity, subbrands and website to various printed materials.
As part of the rebrand I also designed the 2017 fair’s show guide, invitations, marketing collateral, social media content as well as all indoor and outdoor wayfinding signage for the Truman Brewery, where the fair is held every year.
Helen Benigson
Editorial
This artist book, published by Rollo Contemporary Art Gallery London, was Benigson’s first art catalogue to accompany her solo exhibition.
To best showcase Benigson’s work as well as her personality, I worked directly with the artist. We used scans of her personal diaries alongside a selection of photographs, video stills of her performances and digital art pieces. To add a playful digital element to the printed book, we decided to include an email thread between the artist and an interviewer as it appeared on their computer screens.
Designed at CHK Design.
AD Magazine
Editorial
Each issue of AD Architectural Design Magazine is guest edited by an international expert in the field. The brief for each issue has always been to make individual articles stand out while also ensuring that the issue works as a whole and has an identifiable theme throughout.
My role within AD was to set the main theme for each issue, layout the individual articles and create a cover design. I was also involved in the redesign, which was based on a more flexible and modular grid system.
Designed at CHK Design.